Jimmy Choo I Want Choo manages to be both irresistibly fun and surprisingly sophisticated—a fruity-floral that balances playful joy with sensual depth. If you’ve been circling the perfume counter wondering whether Jimmy Choo I Want Choo is worth the splurge, you’re not alone. The scent has built a loyal following since 2020 — and with good reason, according to Remix Magazine, it “explodes with joy and good humour finished with a seductive twist.” This guide breaks down every variant, their scent notes, and how they stack up against each other so you can find your perfect match.
Launch Year: 2020 · Fragrance Family: Oriental Floral · Perfumer: Sonia Constant · Key Bottle Feature: Golden flacon · Available Sizes: 40ml, 100ml, Jumbo 4.1 oz
Quick snapshot
- Oriental Floral family, launched 2020 (Fragrance London)
- Perfumer Sonia Constant crafted the original (Jimmy Choo Official)
- Pricing: 40ml $85, 60ml $136, 100ml $179 (Remix Magazine)
- Exact longevity ratings vary by skin type
- No official sillage measurements published
- Some note variations across retailer sources
- Original I Want Choo: 2020 (Fragrance London)
- I Want Choo Forever: 2022 (Fragrance London)
- Victoria Song named ambassador: Spring 2024 (Jimmy Choo Official)
| Fragrance Type | Eau de Parfum |
|---|---|
| Launch Year | 2020 |
| Nose | Sonia Constant |
| Family | Oriental Floral (Amber Floral) |
| Bottle | Luxurious golden flacon |
| Sizes | 40ml, 100ml, 4.1 oz Jumbo |
| 40ml Price | $85 |
| 100ml Price | $179 |
| Longevity | 6-8 hours |
What does Jimmy Choo I Want Choo smell like?
The original I Want Choo opens with a sparkling citrus-fruit combination before settling into a warm, sensual dry-down. According to Jimmy Choo Official, the official pyramid breaks down into three distinct layers.
Top notes
- Mandarin juice — bright, zesty opening without harsh citrus sharpness
- Velvet peach — fuzzy, ripe fruitiness that gives the fragrance its signature character
Heart notes
- Red spider lily — an exotic, almost hypnotic floral that adds an intriguing X-factor
- Jasmine sambac — creamy, heady white floral that amplifies the feminine warmth
Base notes
- Vanilla — warm, sweet foundation that anchors the scent
- Benzoin and resinoid — resinous depth creating an intoxicating trail
The combination of fuzzy peach and zesty mandarin creates an immediately approachable opening, while the red spider lily keeps things interesting enough to stand out from typical fruity-floral fragrances.
What is the difference between I Want Choo and I Want Choo Forever?
The two flankers share Jimmy Choo’s signature fruity-floral DNA but take it in distinctly different directions. Escentual’s detailed guide highlights how each variant targets a different mood and occasion.
| Characteristic | Original I Want Choo | I Want Choo Forever |
|---|---|---|
| Family | Amber Floral | Amber Gourmand |
| Lead fruit note | Peach-forward | Black cherry-forward |
| Key heart note | Red Spider Lily | Cherry, Vetiver |
| Base signature | Vanilla, Benzoin | Vanilla, Tonka Bean, Oakmoss |
| Character | Playful, bright | Seduction, depth |
| Best season | Summer | Winter, formal nights |
| Sillage | Moderate | Greater projection |
The original leans more musky in its dry-down, while Forever delivers a deeper, woodier warmth with boozy dark cherry sweetness, according to independent fragrance reviewers. Side-by-side comparisons reveal that Forever feels “sexier and deeper” as it settles.
Choosing between these two comes down to occasion: reach for the original on warm days or at the office, save Forever for evening events and cold-weather glamour.
Which is the best smelling Jimmy Choo?
Determining the “best” depends entirely on what you’re looking for, but the original I Want Choo holds the title of most popular and versatile bestseller in the line. Escentual describes the collection as “a vibrant celebration of the modern woman, unapologetically feminine.”
Top 5 Jimmy Choo fragrances ranked
- I Want Choo (Original) — Balanced fruity-floral, all occasions, best-seller
- I Want Choo Forever — Deep, decadent cherry-vanilla for evening
- I Want Choo Le Parfum — Intense vetiver-tonka for bold statement
- I Want Choo With Love — Romantic floral for daytime and events
- Other Jimmy Choo classics — Eau de Toilette options round out the lineup
Each variant in the I Want Choo line offers 6-8 hours of longevity, with Le Parfum and Forever providing greater sillage due to their richer bases, per Escentual’s performance notes. The implication: if you want to fill a room, Forever and Le Parfum will do it faster.
What’s the newest Jimmy Choo perfume?
The most recent addition to the I Want Choo family is I Want Choo With Love, which emphasizes Turkish Rose and Passionfruit for a romantic, daytime-appropriate profile. Escentual describes it as ideal for weddings and spring occasions.
I Want Choo With Love details
- Key notes: Turkish Rose, Passionfruit
- Character: Romantic, floral, celebratory
- Best for: Daytime wear, weddings, spring/summer events
- Position: Newest variant in the line
Victoria Song, appointed Global Brand Ambassador in Spring 2024, will likely front campaigns for With Love and future releases. Her pairing with the brand signals a focus on modern, romantic femininity.
What are Jimmy Choo I Want Choo notes and variants?
The I Want Choo collection shares a core DNA of luscious fruitiness, elegant white florals, and a rich base of vanilla or tonka bean, according to Escentual. Four distinct variants let buyers choose their adventure.
| Variant | Fragrance Family | Key Notes | Best Occasion | Launch Year |
|---|---|---|---|---|
| I Want Choo Original | Amber Floral | Mandarin, Peach, Red Spider Lily, Jasmine Sambac, Vanilla, Benzoin | Daytime, office, summer | 2020 |
| I Want Choo Forever | Amber Gourmand | Black Cherry Liqueur, Rose, Bitter Almond, Vanilla, Tonka Bean | Evening, winter, formal | 2022 |
| I Want Choo Le Parfum | Intensive Oriental | Vetiver, Tonka Bean, enhanced base | Bold evening wear | Post-2020 |
| I Want Choo With Love | Floral Romantic | Turkish Rose, Passionfruit | Weddings, spring, romantic daytime | 2023-2024 |
Confirmed facts
- Oriental Floral family, launched 2020
- Perfumer Sonia Constant
- Golden flacon design
- Most popular: Original I Want Choo
- Pricing: $85-$179 depending on size
- 6-8 hours longevity across variants
What’s unclear
- Exact longevity varies by skin chemistry
- No official sillage/projection data
- Minor note variations between retailer sources
Expert perspectives on the I Want Choo line
“‘I Want Choo’ is a powerful oriental floral fragrance that explodes with joy and good humour finished with a seductive twist.”
— Remix Magazine (Fashion & Beauty Editorial)
“Red spider lily is a fascinating, almost hypnotic flower that adds an X-factor you won’t find in typical fruity-florals.”
— Jimmy Choo Official (Brand Description)
“The collection is a vibrant celebration of the modern woman, unapologetically feminine.”
— Escentual (Fragrance Editorial)
Related reading: Ex Nihilo Blue Talisman: Notes, Reviews & Price Guide · Jean Paul Gaultier Ultra Male – Review, Notes and Buying Guide
Jimmy Choo’s allure shines beyond I Want Choo’s oriental floral notes into their glamorous bridal shoe collection sported by celebrities on wedding days.
Frequently asked questions
What sizes does Jimmy Choo I Want Choo come in?
The fragrance is available in 40ml (about $85), 60ml (about $136), and 100ml (about $179), plus a Jumbo 4.1 oz option for those who want maximum value.
Who is the perfumer behind Jimmy Choo I Want Choo?
Sonia Constant, a respected nose at Firmenich, crafted the original I Want Choo. She’s known for blending approachable fruity notes with more complex floral and oriental bases.
Is Jimmy Choo I Want Choo suitable for everyday wear?
Yes — the original I Want Choo and With Love variants are specifically recommended for daytime and office wear due to their balanced, versatile profiles. Le Parfum and Forever are better reserved for evening occasions.
Where can I buy Jimmy Choo I Want Choo 100ml?
The 100ml size (approximately $179) is available at department stores, fragrance specialty retailers, and the official Jimmy Choo website. Prices may vary by retailer.
What is the main note in Jimmy Choo I Want Choo?
The signature heart note is red spider lily — an exotic floral that provides an almost hypnotic quality. The opening is driven by a mandarin-velvet peach combination, while vanilla anchors the dry-down.
Does Jimmy Choo I Want Choo have a gold bottle?
Yes. The iconic I Want Choo flacon features a luxurious golden design that has become one of the most recognizable elements of the fragrance line.
How does Jimmy Choo I Want Choo perform in hot weather?
The original I Want Choo and With Love are specifically recommended for summer wear due to their bright, fruity-floral compositions. The lighter base notes mean they don’t become overwhelming in heat, and the 6-8 hour longevity holds up well through warm days.
For those seeking a signature scent that balances playfulness with sophistication, Jimmy Choo I Want Choo delivers that combination reliably. The most versatile choice remains the original, while Forever and Le Parfum cater to those who want to make a bolder statement after dark.
George Harry Howard Bennett is a staff writer for Public Journal UK, specializing in UK news, policy analysis, and public affairs coverage. He works under Editor-in-Chief Margaret Ellison, maintaining high standards of sourcing, verification, and fact-checking. Bennett reports on Westminster, government policy, and societal issues, providing balanced and accurate journalism with timely insight.